Donald Trump’s obsession with acquiring Greenland was never about strategic interests or national security—it was about the attention, according to his biographer Michael Wolff.

Wolff told the Inside Trump’s Head podcast that Trump’s threats of military invasion and tariffs against European countries over the Arctic territory were never going to materialize. The president, Wolff explained, simply cares about the drama and spectacle that his Greenland demands generated.

THE DETAILS: Trump recently backed down from his demand to acquire the Danish autonomous territory after weeks of bombastic rhetoric that included floating military options and threatening economic retaliation against European allies. It was classic Trump—big threats, maximum chaos, then a quiet retreat when reality set in.

Of course, this tracks with everything we know about how Trump operates. The man who built his political brand on provocation and reality TV spectacle doesn’t actually need to follow through on his threats. The media coverage, the international outrage, the days of cable news speculation—that’s the real payoff.

WHY IT MATTERS: This isn’t just a quirky personality trait. It’s genuinely dangerous when the President of the United States threatens military action against allies for attention. Denmark is a NATO member.

The idea that a sitting American president would casually float invading a NATO ally’s territory—even if he never meant it—erodes the foundations of alliances that have kept relative peace in the Western world for decades.

But for Trump, international relations are just another stage. Greenland was never a serious policy goal—it was content. Something to dominate headlines, something to make him look tough to his base, something to feed the endless news cycle that he both despises and desperately craves.

BOTTOM LINE: Wolff’s insight isn’t surprising, but it’s worth remembering: when Trump makes threats that sound unhinged, there’s a decent chance he’s just performing. The problem is that the rest of the world—allies, adversaries, markets—can’t always tell the difference between Trump being theatrical and Trump being serious. And that uncertainty itself is destabilizing, whether he follows through or not.