The Department of Labor is now posting propaganda that sounds chillingly familiar—if you’ve ever cracked open a history book about Nazi Germany.

On Sunday, the department shared an 11-second video on X featuring American artwork with the caption: “One Homeland. One People. One Heritage. Remember who you are, American.”

WHY THIS IS A BIG DEAL: Critics immediately noticed the language is essentially a translation of “Ein Volk, Ein Reich, Ein Führer”—the notorious Nazi slogan meaning “One People, One Realm, One Leader.”

Even Elon Musk’s own AI chatbot Grok pointed this out, noting the phrase “echoes the Nazi slogan” and has been “associated with white nationalist groups.”

THE DETAILS: The backlash was swift and brutal. “The proper translation from the German is ‘One Realm, One People, One Leader,'” wrote journalist Euan MacDonald. “And we should remember whose catchphrase this was originally.”

Others offered sardonic suggestions for the department’s next move. “Next slogan will be ‘Work makes one free,'” wrote one user—a reference to “Arbeit macht frei,” the phrase infamously displayed at the entrance to Auschwitz.

“The intent was just as shitty in the original German,” another commenter noted.

BUT BUT BUT: Some might argue this is just patriotic messaging. Except America’s entire founding mythology is about diversity—”E pluribus unum” means “out of many, one,” not “one people, one heritage.”

The phrase erases the reality that Americans come from countless backgrounds, ethnicities, and traditions. As one critic put it: “We are not one people or one heritage. We are many people, of many heritages and that is what makes us uniquely American.”

OF COURSE: This isn’t happening in a vacuum. It’s coming from the same administration currently conducting mass deportation raids, whose ICE agents just killed a woman in Minneapolis, and whose officials regularly demonize immigrants and minorities.

The Department of Labor—which is supposed to protect workers’ rights—posting nationalist propaganda is just another data point in a pattern that’s becoming impossible to ignore.

WHY IT MATTERS: Language matters. When government agencies start using rhetoric that mirrors fascist slogans, it’s not a coincidence or an accident. It’s a signal. The people who wrote that post either knew exactly what they were doing, or they’ve absorbed so much authoritarian ideology that Nazi-adjacent phrasing feels natural to them. Neither option is comforting.